How to Get Rich (without getting lucky)

Naval @naval (opens in a new tab)
31 de mai de 2018

1. Seek wealth, not money or status.

   • Wealth is having assets that earn while you sleep.
   • Money is how we transfer time and wealth.
   • Status is your place in the social hierarchy.

2. Understand that ethical wealth creation is possible.

   • If you secretly despise wealth, it will elude you.

3. Ignore people playing status games.

   • They gain status by attacking people playing wealth creation games.

4. You’re not going to get rich renting out your time.

   • You must own equity - a piece of a business - to gain your financial freedom.

5. You will get rich by giving society what it wants but does not yet know how to get.

   • At scale.

6. Pick an industry where you can play long term games with long term people.

7. The Internet has massively broadened the possible space of careers.

   • Most people haven't figured this out yet.

8. Play iterated games.

   • All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest.

9. Pick business partners with high intelligence, energy, and, above all, integrity.

10. Don't partner with cynics and pessimists.

    • Their beliefs are self-fulfilling.

11. Learn to sell. Learn to build.

    • If you can do both, you will be unstoppable.

12. Arm yourself with specific knowledge, accountability, and leverage.

    • Specific knowledge is knowledge that you cannot be trained for. If society can train you, it can train someone else, and replace you.
    • Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now.
    • Building specific knowledge will feel like play to you but will look like work to others.
    • When specific knowledge is taught, it’s through apprenticeships, not schools.
    • Specific knowledge is often highly technical or creative. It cannot be outsourced or automated.

13. Embrace accountability, and take business risks under your own name.

    • Society will reward you with responsibility, equity, and leverage.

14. The most accountable people have singular, public, and risky brands:

    • Oprah, Trump, Kanye, Elon.