Add Personality to your UX Writing
this note is from WWDC2024 Apple Human Interface Guidelines (opens in a new tab) to Add Personality to your UX Writing (opens in a new tab)
Apple Interface Annotations
- Personality, Voice and Tone
- Voice exercise
- Tone exercise
Every app has a personality, voice and tone. It's important to define these elements to create a consistent experience for users.
Study Case: Duolingo app
- Personality: Friendly, encouraging, playful...
- Assets: Illustrations, animations, sounds.
- Voice: "You're doing great!", "Keep going!", "You're almost there!"
What is Voice?
You can think of voice as the expression of your brand and values through words.
Study Case: Apple
- Voice: Clarity, Simplicity, Friendliness, Helpfulness.
Have a sense of these keywords make writing easier and more consistent.
What is Tone?
Tone is the way you express your voice in different situations.
Study Case: Apple
- Tone: Professional, Casual, Empathetic, Urgent.
Voice Exercise
Imagine your app as a person. What would they say? How would they say it?
Answer these questions to define your app's voice:
- What your app do?
- Who your app helps?
Example: Investment App
